杨澜访谈录
世间再无“狗日的”,满眼全是“黑公关”_我的网站

一 | 本文来自微信公众号:独立思考,作者:潘大叔,2025 年 6 月旧文重发,头图来自:AI生成
1、2010年7月“计算机世界”那篇当时震惊全行业的《狗日的腾讯》迄今已经过去15年了,“计算机世界”已经没了,腾讯已经成了中国当之无愧的领袖企业。
2、“狗日的”肯定用词粗俗了,尤其是作为当时最大的IT媒体的封面文章,所以“计算机世界”后来也刊文道歉了。

二 | 腾讯也并没有一纸诉状把“计算机世界”告上法庭、也没有抓捕“黑媒体”、也没有罚个媒体几百万。相反,这篇文章连同后来的3Q大战促成了腾讯深刻反思自己的封闭路线、并最终让腾讯自己走向开放。

Rare earth File photo:VCG
China rare-earth exports totaled 4,223.5 tons in July, and cumulative exports reached 34,706.3 tons in the first seven months of 2026, down 10 percent year-on-year, Chinese customs data showed on Friday.
Meanwhile, China imported 9,451.3 tons of rare earths in July, bringing total imports in the first seven months of 2026 to 63,323.0 tons, down 5.5 percent year-on-year, according to the data from the General Administration of Customs (GAC).
Also on Friday, China Rare Earth Group reported revenue of 1.647 billion yuan in the first six months of 2026, down 12.19 percent year-on-year, and net profit attributable to shareholders of the listed company of 237 million yuan, up 46.53 percent year-on-year.
According to the company's semi-annual report, the supply-demand landscape in the rare-earth industry continued to adjust and improve. Driven by multiple favorable factors, including rare-earth industry policies and a boost in downstream market demand, market conditions trended upward overall, it said.
In October 2025, China's Ministry of Commerce and the GAC announced export control measures on items related to superhard materials, rare earth equipment and materials, and batteries, according to a Xinhua News Agency report.
Effective from November 8, 2025, exports of items related to superhard materials, equipment and raw materials related to rare earths, five medium and heavy rare earth elements including holmium, lithium batteries, as well as synthetic graphite anode materials, will not be permitted without approval, the Ministry of Commerce stated, per Xinhua.
The ministry said that China implements export control measures in accordance with laws and regulations, which conforms to international common practice and is in line with better safeguarding China's national security and interests, and better fulfilling its international obligations, such as its commitment to non-proliferation.
Wu Chenhui, an independent analyst specializing in the critical minerals sector, told the Global Times on Friday that rare earths are strategic mineral resources. China's move to impose export controls on rare earths is in accordance with the law and is an internationally accepted practice, as well as a necessary measure to safeguard national security and the stability of industrial and supply chains.
The relevant measures taken by China have always adhered to the principles of rationality, moderation, and prudence, Wu said, adding that they are consistent with domestic laws and regulations and fully take into account the normal needs of the global civilian sector.
A spokesperson for the Chinese Ministry of Commerce said on April 9 that China remains committed to safeguarding the security and stability of global industrial and supply chains, fully taking into account reasonable civilian needs and concerns worldwide, including those of the US, and actively promoting and facilitating compliant trade.
Export applications meeting the conditions for legitimate civilian use will be approved in accordance with the law, said the spokesperson.
"China has always approved export applications that comply with the requirements and are for legitimate civilian purposes, in accordance with laws and regulations. The relevant policies are not targeted at any specific country; rather, they aim to promote the high-quality development of the rare earth industry and maintain the safety and stability of global industrial and supply chains," Wu said.
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三 | 这篇文章可以说是腾讯战略转型的催化剂,更掀开了中国互联网反垄断治理的序幕,说这是中国互联网历史上里程碑意义的一篇报道也不为过。
3、15年了,再也看不到一篇这样的报道了。放眼望去,一边是无穷无尽对企业的阿谀奉承的软文,一边是持续不断的企业起诉“黑媒体”和“黑公关”。

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4、企业越来越多、企业越来越大,竞争越来越卷,而被删的也越来越快,被告的也越来越多,当然,批评的声音肯定也就越来越小。就连我这一贯自诩“独立思考”的写篇文章之前也得犹豫不定、写完文章之后还得自我审查。即便如此,我也一样还能被企业投诉违规删稿。
5、我们的企业从几亿、几十亿变成了几百亿、几千亿,却越来越容不下媒体和自媒体们一点儿对自己的批评、批评了就是污蔑;更容不下媒体和自媒体们犯一点儿错误、错了就是造谣。
6、有没有黑公关、黑媒体存在?肯定有。所谓黑公关就三种人,一个是自己吃饱了撑得,薅流量的,利益不大;一个是敲诈勒索的,风险太大;一个就是有幕后黑手操控的,按理说第三种应该就是主流了吧,说白了不就是圈内互黑吗?那么多公司法务公告抓获了黑公关的,从来没见谁家去曝光幕后黑手的。
7、这一切,企业都可以打着维护营商环境的旗号去“消灭”了,这就是一个筐现在什么都往里装。而有些企业自己倒是可以信口开河的造谣污蔑竞争对手、虚假夸大宣传,就是如此的严于律人宽于待己。
8、黑公关或许会对营商环境有些许影响,但真正影响营商环境的是有的企业之间的内卷、互黑,是有的企业自身的虚假夸大宣传、是有的企业容不下舆论的监督和批评。肉眼可见的是企业的公关部变成了法务部,天天盯着互联网上的“负面舆情”,高举着维护营商环境的正义大旗,不遗余力的投诉、删帖、起诉。
9、15年前,刺耳的《狗日的腾讯》能成为腾讯蜕变的转折点,体现的是腾讯的包容性、开放性和自我纠错能力。15年后,所谓黑公关和维护营商环境成了很多企业的遮羞布,这些企业缺乏包容、概不认错更不可能有什么真正的反思。
10、15年了,“计算机世界”已经作古,当年的小公司成了巨头、当年还不存在的公司也成了巨头,但是越来越多企业的胸怀和格局却变得越来越小。真正的“黑公关”固然要坚决打击,但这不应成为扼杀一切合理监督、消灭不同声音的工具。更不应将维护自身利益与打造一个透明、公平、健康的市场环境对立起来。一个只能听得见赞美,听不得半点批评的企业舆论生态,真的健康吗?一个动辄挥舞法律大棒,将一切异见者扣上“黑公关”帽子的商业环境,真的可持续吗?
本文来自微信公众号:独立思考,作者:潘大叔。

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